Over view
In this project, I created the brand identity and logo for a fictional tea shop “Cha Cha”, a tea shop serving floral Japanese green tea. The delicate design and calm colours express the taste of bitter green tea and its elegant flavour.
Detail of the bland logo
The logo’s overall shape is reminiscent of a teapot, while the pattern inside reproduces a rose flower. The packaging colours used for each type of tea reproduced the colours of matcha, hojicha, and sencha teas.
The packaging for each type of tea was created with the following flavours in mind…
* Matcha × Rose
* Houjicha × Chamomile
* Sencha green tea × Lemongrass
